The Cut : The Cut - Winter 2017
56 THE CUT BUSINESS AS PLEASURE AS A LONG-TIME PGA PRO AND CEO OF GOLF WAREHOUSE, RHYS BISHOP HAS SEEN PLENTY OF CHANGES IN THE INDUSTRY. HE’S ALSO ENJOYED SOME PERKS OF THE JOB, INCLUDING PLAYING AT AUGUSTA AND WORKING WITH ‘GOLF JUNKIE’ SIR JOHN KEY. 56MY WORLD WORDS Robert Tighe PHOTOS Mark Llewellyn/Getty Images “ S ir John Key is the biggest golf junkie I’ve ever met,” Rhys Bishop says. That’s quite a claim, considering Bishop worked and played as a professional for over 30 years, but the CEO of Golf Warehouse insists it’s true. “If I tell him to hit 1,000 balls between now and our next coaching session, he’ll text me a few days later, tell me he’s done his homework and ask what’s next,” says Bishop. “It’s still weird to get texts from the prime minister – or ex-prime minister as he is now – but after working with him for a number of years I’m proud to call him a friend. “He used golf as a way to switch off from politics and enjoyed it so much that he got as low as a 10 handicap while he was still prime minister. That shows you just how hard he practised. To have the responsibility of the country on your shoulders but still be able to have a laugh and find time for family and golf is pretty impressive.” We’re in the boardroom of Golf Warehouse headquarters in Auckland. There are golf clubs and paraphernalia strewn everywhere and pictures of John Key and other famous clients on the walls. Bishop has also worked with America’s Cup legends Ernesto Bertarelli and Russell Coutts, but he’s just as comfortable working with ‘tortured golfers’ as he is with celebrities.
The Cut - Autumn 2017
The Cut - Spring 2017